Introduction: The Ford Focus has been Ford's compact car since the end of the 20th century. The original Focus was developed for the European market. Ford of America once again decided to use another Ford of Europe design despite the failure of the older Contour/Mondeo, as Ford had no successor to the domestic market Escort. The Focus was altered mechanically for US factories and regulations, however it appears this is the prime reason for the Focus to earn its reputation as the most recalled vehicle of the year. By 2004 the amount of recalls issued were severely reduced, few were sure of whether the Focus' reputation would recover. By 2007, the Focus was redesigned, however this version did not follow the European Focus which was based on a new platform. As a result this was merely an extension of the original Focus without the option of a wagon and an unsuccessful coupe. Ford CEO Alan Mulally signaled that the whole Ford lineup regardless of where it competed would use World models meaning there will no longer be regional or national differences on Ford models. The goal was to significantly reduce the amount of models Ford has in its global lineup. As a result the 2012 Ford Focus will no longer sport any real differences from its European counterpart, often seen as the better car. For the first time in North America, Ford will be offering its performance version of the Focus called the Focus ST.
I was pretty excited to get a chance to drive this new Focus. I've always been hearing that the European Focus drove better than any of the North American Focus models. Part of the reason has been the NA Focus never had a sport tuned version in the same way as Europe got the Focus ST, Focus RS and Focus RS500. The day this lot arrived I was eager to see whether Ford deserved to be taken seriously for the first time in this segment.
Performance: Regular Ford Focus models use a 2.0L 4-cylinder engine regardless of which trim level. The only changes to be made in 2012 will be the addition of the ST model which will feature a turbocharger. This 2.0L engine produces about 160 hp and 146 lb.ft of torque. This is one of the first few direct injection engines made available by Ford and it seems to show in its fuel economy numbers. You're given a choice in transmissions, a 5-speed manual or a 6-speed dual clutch automatic. Now there have been some issues surrounding the dual clutch automatic Ford uses, the most notable is that its rather jerky in low gears like 1st and 2nd. Due to its dual clutches it does have minor amounts of roll back on hills as well before the 2nd clutch engages. Ford has issued a software update, this still does not seem to satisfy some users. If you're worried about these issues, then go for the 5-speed manual which has no issue but it has a higher highway fuel consumption due to lacking that extra gear. The car itself, despite its somewhat high hp numbers isn't all that quick, this is where torque matters. Its acceleration time from 0-100 km/h is about 8.7 seconds. Still good for the class but not what one expects from a direct injection engine.
My Score: 8/10 - Acceptable performance, good fuel economy but the dual clutch transmission is not for everyone.
Handling: As is the case with modern cars, the Ford Focus is also equipped with electric power steering. To be brutally honest, even Ford hasn't got the tuning correct on this. At low speeds the steering is very light but a bit numb, its only when the car is moving faster that the steering feel is more noticeable. That said when taking the Focus on corners, it handles very well for a family vehicle. To me it makes no difference if you have the Titanium package wheels or the regular wheels with hubcaps. Both vehicles have decent ride comfort, its a tad more firm than a few of its competitors but not bone shaking as say the terrible Dodge Caliber. For true handling feel though, I'd have to pick the Mazda3 over the Focus because that car still uses a hydraulic assist system, and that just feels way better.
My Score: 8/10 - Good handling, good ride comfort, steering is a bit lacking in feel however.
Interior: This is where the differences start to show in the trim levels. The SE will be equipped with a pretty standard interior, nothing totally unusual. Controls are relatively simple to use and despite not being a MyFordTouch model it still has a two small LCD screens, it has voice activated controls, cruise control, etc. The SEL and Titanium models however replace the small center LCD screen and replace it with a much larger touch screen in the center known as MyFordTouch. You still have HVAC controls available should you not like using the touch screen, which are button based instead of knobs like the cheaper versions. The stereo controls however are mostly gone and will have be operated using MyFordTouch. The MyFordTouch system is something you either love or hate, once in a while its also prone to glitching. Should your unit glitch, unplug the battery for 5 minutes tends to reset the whole system. A software recall has also been issued, due to complaints. The higher trim levels come with seat warmers. Another difference between the two is the hand brake, on the lower trim levels its relatively small, the higher trim level models have a very large one. Not available in base spec of any trim level however are rear parking sensors, self parking(for parallel parking), electric seats and leather, those are optional extras even in Titanium spec. There are lot of pockets in the rear to put things in. When it comes to hatchback versus sedan, I definitely would go with the hatchback, it has a lot more useable space in the tailgate. The atmosphere of the interior is mostly dark, and even in the SEL/Titanium version way too much hard plastic. The build quality on these cars is average, generally acceptable but lemons do occur. The Focus is built in Wayne, Michigan, USA.
My Score: 7/10 - A somewhat high tech interior of the bunch, MyFordTouch is hit or miss, many items are still an optional extra and the materials definitely could be better.
Styling: Gone is the Gillete grille that Ford was using for the past few years, which I'm happy to say. It looked terrible on the previous Focus. This car is a lot closer to the European styled cars, the front may seem a bit busy near the bottom. The side profile of the car easily makes the hatchback look very good, the sedan is not nearly as nice. The wheels you get depend on which trim level you bought, the hubcap wheels are obviously cheap looking, the Titanium's wheels do look good. Its a bit more generic however considering Hyundai's new styling. So I'll just say its good but not great.
My Score: 7/10 - A nicer looking car than before, looks quite good as a hatchback but at the same time is a bit generic.
Value for money: With this new entry, this segment is extremely competitive. On the one hand you have the Ford Focus, Chevrolet Cruze and Hyundai Elantra all being the newest and hitting the 40 mpg highway numbers or 5.88L/100 km for metric. On the other hand some of the older stuff like the Mazda3 and Civic are getting upgraded to match these newer cars or in the case of the Dodge Caliber is already dropped with a new model ready to come out. Where the Ford sits is probably being one of the better all rounder, its offered as a hatch or sedan, its got loads of options, its reasonably well equipped at the start, and its priced pretty competitively. If this is what you require, a car that's pretty good at most or not all levels, then the Focus is probably your best choice. If you have more specialized tastes where you want your car to excel at certain areas, you'll have to look elsewhere. As for which options to pick, I find the Titanium not really worth the cost unless you like those wheels, you get much of the toys in the SEL. If you hate MyFordTouch the SE will do fine. Still, a good car at a good value.
My Score: 8/10 - Good all rounder choice, however the market is very competitive and the car doesn't excel in any specific area.
Overall: 38/50 - Its a good car, for me though it just wasn't as good as I was hoping it would be.
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