Introduction: As I mentioned in my previous review of the Mazda3, it introduced in 2004 as the Mazda Protege's replacement. It uses Ford of Europe's C1 platform for the successful Euro Ford Focus. Since its introduction the Mazda 3 has become one of Mazda's all time best selling vehicles in certain markets belonged to the top 10 selling vehicles. As a global vehicle the Mazda 3 found in one location was stylistically the exact same in another car market. The Mazda 3 offered a sedan and hatchback body types, one could also buy a Mazdaspeed 3 which had a 4-cylinder turbo engine making it one of the quickest FWD hatchbacks sold in most markets. Mazda replace the current 3 in 2010 with a new redesign, due to the old 3's success Mazda rather than totally change the vehicle decided to fine tune what they believed made the 3 so successful. For the 2012 model year, Mazda will introduce its new SkyActiv powertrain which will put the Mazda3 as one of the most fuel efficient cars in its segment without resorting to a hybrid system.
The old Mazda3 was a great car to drive so naturally I was rather eager to try out this version. I know quite a few people don't like the way this car looks but I was willing to look past that and see if Mazda3 made any meaningful changes to see whether they made it better...or ruined it.
Performance: The only model of the Mazda3 I got to drive is the basic GX model and unlike the previous model I driven this one has the 2.0L engine. It produces 150 hp and 135 lb.ft of torque. This engine accelerates this car from 0-100 km/h in about 9 seconds with the automatic which isn't horrible but not all that quick. As the engine cruises along its actually a quiet motor, when accelerating that's when its a bit buzzy. The fuel economy from this engine was reasonable against the Corolla and Civic, but these days it looks thirsty compared to the new Cruze, Focus and Elantra. This will change though as the 2012 model is supposed to match the newer cars with the SkyActiv powertrain.
My Score: 7/10 - This engine is good at what it does, while not hugely powerful its pretty reasonable in all other respects but on fuel economy you may want to wait for the 2012 model.
Handling: This was where the old Mazda3 was at its utter best. I'm glad to say...the new one is just as good as the old one. Despite its slight weight gain it feels just as sharp and as nimble as it used to. The ride is as stiff as the older car but not to the degree of sport suspension ride choppiness. It seems as if Mazda went against going for a purely electrical power steering system and as a result this car feels a lot nicer to drive than many cars it competes against. I'm glad Mazda didn't actually change any aspect to the 3's handling. Yes there's some slight body roll and being FWD it will eventually understeer but for normal driving its still very very good.
My Score: 10/10 - No changes to report from last time...and none were needed.
Interior: This is one of the biggest change from the old car and the new one. I like the look of the newer gauges over the busy looking ones from the older car. I also liked the info display screen is in the center so you don't have to totally remove your eyes from the road. The controls are much better designed than before making it easy to make adjustments without looking often. The carpet is very much upgraded over the older car's rather easy to ruin carpets. The dash is sort of a soft touch one, not entirely soft but not the awful hard plastic you'd find in a Corolla or Civic. Its not all perfect though, there are still some cheap plastics to be found. The visibility in this car is reasonable, although the higher trunk line does reduce some of the rear visibility. The seats are pretty comfortable and reasonably supportive. The trunk size...still isn't very large though and the interior spacing is still not brilliant for rear seated passengers. Otherwise though, the interior has quite a few needed improvements over the old one. As for the build quality, its excellent not a single problem to report. The Mazda3 is assembled in Hofu, Japan.
My Score: 9/10 - Many many improvements over the old car, the spacing is really the only big item left to improve on.
Styling: This is the next biggest change on the Mazda3. What Mazda decided to do here was to put on the styling made by the Nagare concepts into its lineup. Many disliked the fact that looking at the car its always smiling and happy. I on the other hand, while not a fan of the look I do appreciate Mazda was trying to do something different and potentially risky. Not too many cars act the way they look, this is one of the few cars that can symbolize the feeling the driver is getting while they're driving this car. From the rear the car is a bit less interesting, an evolution of the older car's rear to match its front. Standing out from the crowd of otherwise boring cars, by trying something different it seems Mazda wanted to differentiate itself.
My Score: 8/10 - Provocative front, ho hum rear.
Value for money: The pricing in this segment is very competitive and the Mazda3 is very much one of those cars eying for more market share. In its base form the car is very cheap and is at least equipped with power doors and windows. In its ability to excite the driver, nothing in this class is as good. It only falters when it comes to fuel economy and available standard equipment. In its favour it offers a hatchback option meaning its competition on that level is only Ford, Toyota, Hyundai, Mitsubishi and Dodge. The main trouble comes from Ford and Hyundai who these days offer much nicer looking cars inside and out with better fuel economy, for much of the same money and in the case of the Ford even goes after the Mazda's strong point of driving dynamics. When this car first came out it was easily the best choice, with fierce competition its no longer the obvious choice but still a very good one.
My Score: 9/10 - Still a very good car but fierce competition has meant Mazda may need more in order to keep their sales going strong for this car. What keeps its score high is the fun level and being an all around very good car with few weaknesses to report.
Overall: 45/50 - A very good compact car, few offer as much fun for very little money as Mazda does.
